Ben & Jerry's
Ben & Jerry's (tub)
Minor erosion·shrink only
8/ 100
Then vs now
Then · 2023
n/a for 500ml
n/a
Now · 2023
n/a for 465ml
n/a
+8%
hidden price rise per 100mlif the shelf price held flat
The pack shrank from 500ml to 465ml with no price cut on record. Hold the shelf price flat and that is a hidden 8% price rise per 100ml.
Brand head-to-head
Premium ice cream tubs
Häagen-Dazs
9
460mlin the pack now
down from 500ml, a 8% smaller pack
Shrank the most ice cream
Ben & Jerry's
Ben & Jerry's (tub)
8
465mlin the pack now
down from 500ml, a 7% smaller pack
This packBest buy
Two premium tubs that shared the same 500ml starting size on the same freezer shelf, then quietly shrank. The question is not that ice cream got dearer, it is which brand has scooped the most millilitres out of the tub for your money.
Like-for-like rivals ranked by pack size. Sources on each pack's own page.
How the score is built
Shrink · quantityCounts
Price per measure moved +8% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.
Value Erosion Score 8/100 is scored on the one pillar we have data for, and labelled as such. How we score.
The receipts
- Mar 2023Pack465mlprice not on recordVerifiedmirror.co.uk
- Jan 2023Pack500mlprice not on recordVerifiedmirror.co.uk
Sources
- Verifiedmirror.co.uk