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Birds Eye

Birds Eye 22 Crispy Chicken Dippers 403g

No value lost·no change on record
0/ 100

Brand head-to-head

Frozen chicken nuggets and dippers

Stamford Street Co.
Stamford Street Co. Breaded Chicken Nuggets 320g
40%declared chicken
320g · £1.10 (£0.34/100g)
£0.86 per 100g of chicken
What the actual chicken costs, filler stripped out
Least chicken
Birds Eye
Birds Eye 22 Crispy Chicken Dippers 403g
50%declared chicken
403g · £5.00 (£1.24/100g)
£2.48 per 100g of chicken
What the actual chicken costs, filler stripped out
This pack
Sainsbury's
Sainsbury's Chicken Dippers x20 450g
59%declared chicken
450g · £1.65 (£0.37/100g)
£0.62 per 100g of chicken
What the actual chicken costs, filler stripped out
Sainsbury's
Sainsbury's Chicken Breast Nuggets 450g
60%declared chicken
450g · £1.65 (£0.37/100g)
£0.61 per 100g of chicken
What the actual chicken costs, filler stripped out
Best buy

Four bags of breaded frozen chicken sold for the same kids' plate, judged on the one number the wrapper buries: how much of the piece is actually chicken, not coating and water. The spread runs from 40% to 60%, and the cheapest sticker is not the best buy. Strip out the breadcrumb and Sainsbury's own breast nuggets give the most real chicken for your money, while the dearest big-brand pack is the worst value despite not being the least chicken.

Ranked by cost per 100g of actual chicken — shelf price with filler stripped. Sources on each pack's own page.

How the score is built

Shrink · quantityNo data
No pack-size change on record for this product.
Skimp · qualityNo data
No recipe change on record for this product.

Value Erosion Score 0/100. We have no documented change for this product yet. How we score.

The receipts

  1. Jun 2026Recipe
    50% chicken
    Chicken Breast (50%) on the box. The pack is marketed as made from 100% chicken breast, which the brand's own page clarifies means only the meat used is breast, not that the dipper is 100% chicken; the real QUID is 50%. GBP5.00 standard for 403g (GBP12.41/kg); a Nectar half-price promo (GBP2.50) ran on capture date but the standard shelf price is used for the value metric.
    Verifiedsainsburys.co.uk

Sources