Birds Eye
Birds Eye 4 Classic Beef Quarter Pounder Burgers with Onion 454g
No value lost·no change on record
0/ 100
Brand head-to-head
Quarter pounder beef burgers
Birds Eye
Birds Eye 4 Classic Beef Quarter Pounder Burgers with Onion 454g
72%declared beef
454g · £5.00 (£1.10/100g)
£1.53 per 100g of beef
What the actual beef costs, filler stripped out
This packLeast beef
86%declared beef
454g · £4.75 (£1.05/100g)
£1.22 per 100g of beef
What the actual beef costs, filler stripped out
86%declared beef
454g · £4.00 (£0.88/100g)
£1.02 per 100g of beef
What the actual beef costs, filler stripped out
Best buy
92%declared beef
454g · £5.25 (£1.16/100g)
£1.26 per 100g of beef
What the actual beef costs, filler stripped out
Four like-for-like 454g quarter-pounder packs sold side by side, judged on the one number the box buries: how much of the burger is actually beef, not water, onion and crumb. The spread runs 72% to 92%, so the cheapest everyday pack gives the most real beef per pound while the big-brand pack is both the least beef and the worst value. Strip out the filler and Sainsbury's own Standard British burgers beat the dearest premium pack on beef per pound, and the reduced-fat pack is dearer for the same 86% beef.
Ranked by cost per 100g of actual beef — shelf price with filler stripped. Sources on each pack's own page.
How the score is built
Shrink · quantityNo data
No pack-size change on record for this product.
Skimp · qualityNo data
No recipe change on record for this product.
Value Erosion Score 0/100. We have no documented change for this product yet. How we score.
The receipts
- Jun 2026Recipe72% beefBeef (72%) on the box, with Onion (14%) and the rest crumb and water. GBP5.00 for 454g, 4 burgers (GBP11.01/kg). The least beef of the four and the worst value per pound of real beef despite the big-brand name.Verifiedsainsburys.co.uk
Sources
- Verifiedsainsburys.co.uk