Cadbury

Brunch Bars Choc Chip

Noticeable erosion·shrink only

20/ 100

Then vs now

Then · 2023

n/a for 6 items

n/a

Now · 2024

n/a for 5 items

n/a

+20%

hidden price rise per itemif the shelf price held flat

The pack shrank from 6 items to 5 items with no price cut on record. Hold the shelf price flat and that is a hidden 20% price rise per item.

Shrink · quantityCounts

Price per measure moved +20% between the earliest and latest pack on record.

Skimp · qualityNo data

No recipe change on record for this product.

Value Erosion Score 20/100 is scored on the one pillar we have data for, and labelled as such. How we score.