Cadbury
Cadbury Twirl Easter egg
Significant erosion·shrink only
29/ 100
Then vs now
Then · 2025
£6.00 for 241g
£2.49/100g
Now · 2026
£7.00 for 218g
£3.21/100g
+29%
hidden price rise per 100g
It was £6.00 for 241g (£2.49/100g). It is now £7.00 for 218g (£3.21/100g). That is a hidden 29% price rise per 100g.
Brand head-to-head
Easter egg chocolate
Maltesers
39
194gin the pack now
down from 231g, a 16% smaller pack
Shrank the most chocolate
35
256gin the pack now
down from 270g, a 5% smaller pack
Cadbury
Cadbury Twirl Easter egg
29
218gin the pack now
down from 241g, a 10% smaller pack
This packBest buy
The big-brand Easter eggs that lost weight this season while the price went the other way. The question is not that chocolate got dearer, it is which name took the most grams out of the box and charged you more for the privilege.
Like-for-like rivals ranked by pack size. Sources on each pack's own page.
How the score is built
Shrink · quantityCounts
Price per measure moved +29% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.
Value Erosion Score 29/100 is scored on the one pillar we have data for, and labelled as such. How we score.
The receipts
- Jan 2026Pack218g£7.00 · £3.21/100gVerifiedtheguardian.com
- Jan 2025Pack241g£6.00 · £2.49/100gVerifiedtheguardian.com
Sources
- Verifiedtheguardian.com