ShortchangedSubmit
Supermarket average

Whole chicken (per kg)

Significant erosion·price rise
29/ 100

Then vs now

Then · 2022
£2.93 for 1000g
£0.29/100g
Now · 2025
£3.78 for 1000g
£0.38/100g
+29%
price rise per 100g

It was £2.93 for 1000g (£0.29/100g). It is now £3.78 for 1000g (£0.38/100g). That is a 29% price rise per 100g.

How the score is built

Shrink · quantityCounts
Price per measure moved +29% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.

Value Erosion Score 29/100 is scored on the one pillar we have data for, and labelled as such. How we score.

The receipts

  1. Jan 2025Pack
    1000g
    £3.78 · £0.38/100g
    Verifiedons.gov.uk
  2. Feb 2022Pack
    1000g
    £2.93 · £0.29/100g
    Verifiedons.gov.uk

Sources