Coca-Cola
Coca-Cola Classic (large bottle)
Noticeable erosion·shrink only
17/ 100
Then vs now
Then · 2018
n/a for 1750ml
n/a
Now · 2018
n/a for 1500ml
n/a
+17%
hidden price rise per 100mlif the shelf price held flat
The pack shrank from 1750ml to 1500ml with no price cut on record. Hold the shelf price flat and that is a hidden 17% price rise per 100ml.
How the score is built
Shrink · quantityCounts
Price per measure moved +17% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.
Value Erosion Score 17/100 is scored on the one pillar we have data for, and labelled as such. How we score.
The receipts
Sources
- Verifiedbbc.co.uk