Coca-Cola

Coca-Cola Classic (large bottle)

Noticeable erosion·shrink only

17/ 100

Then vs now

Then · 2018

n/a for 1750ml

n/a

Now · 2018

n/a for 1500ml

n/a

+17%

hidden price rise per 100mlif the shelf price held flat

The pack shrank from 1750ml to 1500ml with no price cut on record. Hold the shelf price flat and that is a hidden 17% price rise per 100ml.

Shrink · quantityCounts

Price per measure moved +17% between the earliest and latest pack on record.

Skimp · qualityNo data

No recipe change on record for this product.

Value Erosion Score 17/100 is scored on the one pillar we have data for, and labelled as such. How we score.