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Goodfella's

Goodfella's Stonebaked Thin Pepperoni Pizza 332g

No value lost·no change on record
0/ 100

Brand head-to-head

Frozen pepperoni pizza

9%declared pepperoni
320g · £1.75 (£0.55/100g)
£6.08 per 100g of pepperoni
What the actual pepperoni costs, filler stripped out
Least pepperoni
Goodfella's
Goodfella's Stonebaked Thin Pepperoni Pizza 332g
9%declared pepperoni
332g · £3.00 (£0.90/100g)
£10.04 per 100g of pepperoni
What the actual pepperoni costs, filler stripped out
This pack
10.1%declared pepperoni
320g · £3.50 (£1.09/100g)
£10.83 per 100g of pepperoni
What the actual pepperoni costs, filler stripped out

Three frozen pepperoni pizzas on the same shelf, judged on the one number the label buries: how much pepperoni went on per 100g of pizza. Chicago Town markets "Double Pepperoni" and does carry the most meat at 10.1%, but it is the dearest per pound of pepperoni. Dr. Oetker (9%) at the cheapest shelf price gives the most real pepperoni for your money, with Goodfella's (9% smoked pepperoni) in the middle. The meat naming differs by pack, noted on each.

Ranked by cost per 100g of actual pepperoni — shelf price with filler stripped. Sources on each pack's own page.

How the score is built

Shrink · quantityNo data
No pack-size change on record for this product.
Skimp · qualityNo data
No recipe change on record for this product.

Value Erosion Score 0/100. We have no documented change for this product yet. How we score.

The receipts

  1. Jun 2026Recipe
    9% pepperoni
    9% smoked pepperoni, the same headline meat as Dr. Oetker. GBP3.00 standard for 332g, about GBP10.04 per 100g of real pepperoni, middle of the three on value.

Sources