Kettle

Kettle Chips Sea Salt & Black Pepper

Noticeable erosion·shrink only

15/ 100

Then vs now

Then · 2023

n/a for 150g

n/a

Now · 2024

n/a for 130g

n/a

+15%

hidden price rise per 100gif the shelf price held flat

The pack shrank from 150g to 130g with no price cut on record. Hold the shelf price flat and that is a hidden 15% price rise per 100g.

Shrink · quantityCounts

Price per measure moved +15% between the earliest and latest pack on record.

Skimp · qualityNo data

No recipe change on record for this product.

Value Erosion Score 15/100 is scored on the one pillar we have data for, and labelled as such. How we score.