Lurpak

Lurpak Slightly Salted

Significant erosion·shrink only

25/ 100

Then vs now

Then · 2023

n/a for 225g

n/a

Now · 2024

n/a for 180g

n/a

+25%

hidden price rise per 100gif the shelf price held flat

The pack shrank from 225g to 180g with no price cut on record. Hold the shelf price flat and that is a hidden 25% price rise per 100g.

Shrink · quantityCounts

Price per measure moved +25% between the earliest and latest pack on record.

Skimp · qualityNo data

No recipe change on record for this product.

Value Erosion Score 25/100 is scored on the one pillar we have data for, and labelled as such. How we score.