McVitie's

Dark Chocolate Digestives

Minor erosion·shrink only

8/ 100

Then vs now

Then · 2023

n/a for 433g

n/a

Now · 2024

n/a for 400g

n/a

+8%

hidden price rise per 100gif the shelf price held flat

The pack shrank from 433g to 400g with no price cut on record. Hold the shelf price flat and that is a hidden 8% price rise per 100g.

Shrink · quantityCounts

Price per measure moved +8% between the earliest and latest pack on record.

Skimp · qualityNo data

No recipe change on record for this product.

Value Erosion Score 8/100 is scored on the one pillar we have data for, and labelled as such. How we score.