ShortchangedSubmit
Supermarket average

Pasteurised milk (per pint)

Significant erosion·price rise
33/ 100

Then vs now

Then · 2022
£0.49 for 568ml
£0.09/100ml
Now · 2025
£0.65 for 568ml
£0.11/100ml
+33%
price rise per 100ml

It was £0.49 for 568ml (£0.09/100ml). It is now £0.65 for 568ml (£0.11/100ml). That is a 33% price rise per 100ml.

How the score is built

Shrink · quantityCounts
Price per measure moved +33% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.

Value Erosion Score 33/100 is scored on the one pillar we have data for, and labelled as such. How we score.

The receipts

  1. Jan 2025Pack
    568ml
    £0.65 · £0.11/100ml
    Verifiedons.gov.uk
  2. Feb 2022Pack
    568ml
    £0.49 · £0.09/100ml
    Verifiedons.gov.uk

Sources