Nescafé
Nescafé Original Instant Coffee (jar)
Minor erosion·shrink only
5/ 100
Then vs now
Then · 2023
n/a for 200g
n/a
Now · 2024
n/a for 190g
n/a
+5%
hidden price rise per 100gif the shelf price held flat
The pack shrank from 200g to 190g with no price cut on record. Hold the shelf price flat and that is a hidden 5% price rise per 100g.
Brand head-to-head
Instant coffee jars
190gin the pack now
down from 200g, a 5% smaller pack
Shrank the most coffee
Nescafé
Nescafé Original Instant Coffee (jar)
5
190gin the pack now
down from 200g, a 5% smaller pack
This packBest buy
Two big-name instant coffee jars that both sat at 200g, then both quietly dropped to 190g while the jar and the price held. The question is not that coffee got dearer, it is which brand took the grams out of your jar, and how openly.
Like-for-like rivals ranked by pack size. Sources on each pack's own page.
How the score is built
Shrink · quantityCounts
Price per measure moved +5% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.
Value Erosion Score 5/100 is scored on the one pillar we have data for, and labelled as such. How we score.
The receipts
- Jan 2024Pack190gprice not on recordVerifiedwhich.co.uk
- Jan 2023Pack200gprice not on recordVerifiedwhich.co.uk
Sources
- Verifiedwhich.co.uk