Toblerone
Toblerone (large bar)
Noticeable erosion·shrink only
11/ 100
Then vs now
Then · 2016
n/a for 400g
n/a
Now · 2016
n/a for 360g
n/a
+11%
hidden price rise per 100gif the shelf price held flat
The pack shrank from 400g to 360g with no price cut on record. Hold the shelf price flat and that is a hidden 11% price rise per 100g.
Brand head-to-head
Big-brand chocolate sharing bars
Cadbury
11
180gin the pack now
down from 200g, a 10% smaller pack
Shrank the most chocolate
Toblerone
Toblerone (large bar)
11
360gin the pack now
down from 400g, a 10% smaller pack
This pack
Three household-name sharing bars that lost weight on the shelf while the wrapper and the price held. The question is not that chocolate got dearer, it is which brand quietly handed you the smallest bar for your money.
Like-for-like rivals ranked by pack size. Sources on each pack's own page.
How the score is built
Shrink · quantityCounts
Price per measure moved +11% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.
Value Erosion Score 11/100 is scored on the one pillar we have data for, and labelled as such. How we score.
The receipts
Sources
- Verifiedbbc.co.uk