Twinings
Twinings The Earl Grey
Significant erosion·shrink only
25/ 100
Then vs now
Then · 2022
n/a for 100 bags
n/a
Now · 2023
n/a for 80 bags
n/a
+25%
hidden price rise per bagif the shelf price held flat
The pack shrank from 100 bags to 80 bags with no price cut on record. Hold the shelf price flat and that is a hidden 25% price rise per bag.
Brand head-to-head
Tea bags per box
PG Tips
64
140 bagsin the pack now
down from 180 bags, a 22% smaller pack
Shrank the most tea bags
Twinings
Twinings The Earl Grey
25
80 bagsin the pack now
down from 100 bags, a 20% smaller pack
This packBest buy
Two big-name tea boxes that look the same on the shelf, judged on the one number you cannot see through the carton: how many bags are actually inside, and which brand has quietly taken the most out of the box.
Like-for-like rivals ranked by pack size. Sources on each pack's own page.
How the score is built
Shrink · quantityCounts
Price per measure moved +25% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.
Value Erosion Score 25/100 is scored on the one pillar we have data for, and labelled as such. How we score.
The receipts
- Apr 2023Pack80 bagsprice not on recordVerifiedgrocerygazette.co.uk
- Jan 2022Pack100 bagsprice not on recordVerifiedgrocerygazette.co.uk
Sources
- Verifiedgrocerygazette.co.uk