ShortchangedSubmit
Supermarket average

White sliced loaf (800g)

Noticeable erosion·price rise
23/ 100

Then vs now

Then · 2022
£1.14 for 800g
£0.14/100g
Now · 2025
£1.40 for 800g
£0.17/100g
+23%
price rise per 100g

It was £1.14 for 800g (£0.14/100g). It is now £1.40 for 800g (£0.17/100g). That is a 23% price rise per 100g.

How the score is built

Shrink · quantityCounts
Price per measure moved +23% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.

Value Erosion Score 23/100 is scored on the one pillar we have data for, and labelled as such. How we score.

The receipts

  1. Jan 2025Pack
    800g
    £1.40 · £0.17/100g
    Verifiedons.gov.uk
  2. Feb 2022Pack
    800g
    £1.14 · £0.14/100g
    Verifiedons.gov.uk

Sources