Andrex

Andrex Classic Clean (sheets per roll)

Minor erosion·shrink only

9/ 100

Then vs now

Then · 2016

n/a for 240 items

n/a

Now · 2017

n/a for 221 items

n/a

+9%

hidden price rise per itemif the shelf price held flat

The pack shrank from 240 items to 221 items with no price cut on record. Hold the shelf price flat and that is a hidden 9% price rise per item.

Shrink · quantityCounts

Price per measure moved +9% between the earliest and latest pack on record.

Skimp · qualityNo data

No recipe change on record for this product.

Value Erosion Score 9/100 is scored on the one pillar we have data for, and labelled as such. How we score.