Waitrose
Waitrose Essential Toilet Roll (sheets per roll)
Significant erosion·shrink only
26/ 100
Then vs now
Then · 2024
n/a for 240 sheets
n/a
Now · 2024
n/a for 190 sheets
n/a
+26%
hidden price rise per sheetif the shelf price held flat
The pack shrank from 240 sheets to 190 sheets with no price cut on record. Hold the shelf price flat and that is a hidden 26% price rise per sheet.
Brand head-to-head
Toilet roll, sheets per roll
Waitrose
Waitrose Essential Toilet Roll (sheets per roll)
26
190 sheetsin the pack now
down from 240 sheets, a 21% smaller pack
This packShrank the most sheets
221 sheetsin the pack now
down from 240 sheets, a 8% smaller pack
Best buy
Two loo rolls that look identical on the shelf, judged on the one number you cannot see through the wrap: how many sheets are actually on the roll, and which brand has quietly torn the most off.
Like-for-like rivals ranked by pack size. Sources on each pack's own page.
How the score is built
Shrink · quantityCounts
Price per measure moved +26% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.
Value Erosion Score 26/100 is scored on the one pillar we have data for, and labelled as such. How we score.
The receipts
- Aug 2024Pack190 sheetsprice not on recordVerifiedthegrocer.co.uk
- Jan 2024Pack240 sheetsprice not on recordVerifiedthegrocer.co.uk
Sources
- Verifiedthegrocer.co.uk