Cadbury
Cadbury Roses (tub)
Severe erosion·shrink only
83/ 100
Then vs now
Then · 2009
n/a for 1100g
n/a
Now · 2023
n/a for 600g
n/a
+83%
hidden price rise per 100gif the shelf price held flat
The pack shrank from 1100g to 600g with no price cut on record. Hold the shelf price flat and that is a hidden 83% price rise per 100g.
Brand head-to-head
Christmas chocolate tubs
Cadbury
Cadbury Roses (tub)
83
600gin the pack now
down from 1100g, a 45% smaller pack
This packShrank the most chocolate
Nestlé
67
600gin the pack now
down from 1000g, a 40% smaller pack
The three tubs that land on every Christmas table, weighed against the same tub in 2009. All three now hold 600g. The question is not that chocolate got dearer, it is which brand has quietly taken the most out of the tub since.
Like-for-like rivals ranked by pack size. Sources on each pack's own page.
How the score is built
Shrink · quantityCounts
Price per measure moved +83% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.
Value Erosion Score 83/100 is scored on the one pillar we have data for, and labelled as such. How we score.
The receipts
- Dec 2023Pack600gprice not on recordVerifiedwalesonline.co.uk
- Dec 2009Pack1100gprice not on recordVerifiedwalesonline.co.uk
Sources
- Verifiedwalesonline.co.uk