Nestlé
Quality Street (tub)
Severe erosion·shrink only
67/ 100
Then vs now
Then · 2009
n/a for 1000g
n/a
Now · 2023
n/a for 600g
n/a
+67%
hidden price rise per 100gif the shelf price held flat
The pack shrank from 1000g to 600g with no price cut on record. Hold the shelf price flat and that is a hidden 67% price rise per 100g.
Brand head-to-head
Christmas chocolate tubs
Cadbury
83
600gin the pack now
down from 1100g, a 45% smaller pack
Shrank the most chocolate
Nestlé
Quality Street (tub)
67
600gin the pack now
down from 1000g, a 40% smaller pack
This pack
The three tubs that land on every Christmas table, weighed against the same tub in 2009. All three now hold 600g. The question is not that chocolate got dearer, it is which brand has quietly taken the most out of the tub since.
Like-for-like rivals ranked by pack size. Sources on each pack's own page.
How the score is built
Shrink · quantityCounts
Price per measure moved +67% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.
Value Erosion Score 67/100 is scored on the one pillar we have data for, and labelled as such. How we score.
The receipts
- Oct 2023Pack600gprice not on recordVerifiedtheguardian.com
- Oct 2022Pack650gprice not on recordVerifiedtheguardian.com
- Dec 2009Pack1000gprice not on recordVerifiedwalesonline.co.uk
Sources
- Verifiedwalesonline.co.uk
- Verifiedtheguardian.com