Smith's
Frazzles Crispy Bacon Multipack
Significant erosion·shrink only
33/ 100
Then vs now
Then · 2021
n/a for 8 bags
n/a
Now · 2021
n/a for 6 bags
n/a
+33%
hidden price rise per bagif the shelf price held flat
The pack shrank from 8 bags to 6 bags with no price cut on record. Hold the shelf price flat and that is a hidden 33% price rise per bag.
Brand head-to-head
Crisp multipack bags
6 bagsin the pack now
down from 8 bags, a 25% smaller pack
Shrank the most bags
Smith's
Frazzles Crispy Bacon Multipack
33
6 bagsin the pack now
down from 8 bags, a 25% smaller pack
This pack
5 bagsin the pack now
down from 6 bags, a 17% smaller pack
20
20 bagsin the pack now
down from 24 bags, a 17% smaller pack
Best buy
Four lunchbox multipacks that lost bags in the 2021-2023 cull while the box and the price held. The question is not that crisps got dearer, it is which brand quietly handed your kids the fewest bags for the same money.
Like-for-like rivals ranked by pack size. Sources on each pack's own page.
How the score is built
Shrink · quantityCounts
Price per measure moved +33% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.
Value Erosion Score 33/100 is scored on the one pillar we have data for, and labelled as such. How we score.
The receipts
- Oct 2021Pack6 bagsprice not on recordVerifiedtheguardian.com
- Jan 2021Pack8 bagsprice not on recordVerifiedtheguardian.com
Sources
- Verifiedtheguardian.com