Walkers
Walkers Classic Variety Multipack
Noticeable erosion·shrink only
20/ 100
Then vs now
Then · 2021
n/a for 24 bags
n/a
Now · 2023
n/a for 20 bags
n/a
+20%
hidden price rise per bagif the shelf price held flat
The pack shrank from 24 bags to 20 bags with no price cut on record. Hold the shelf price flat and that is a hidden 20% price rise per bag.
Brand head-to-head
Crisp multipack bags
6 bagsin the pack now
down from 8 bags, a 25% smaller pack
Shrank the most bags
33
6 bagsin the pack now
down from 8 bags, a 25% smaller pack
5 bagsin the pack now
down from 6 bags, a 17% smaller pack
Walkers
Walkers Classic Variety Multipack
20
20 bagsin the pack now
down from 24 bags, a 17% smaller pack
This packBest buy
Four lunchbox multipacks that lost bags in the 2021-2023 cull while the box and the price held. The question is not that crisps got dearer, it is which brand quietly handed your kids the fewest bags for the same money.
Like-for-like rivals ranked by pack size. Sources on each pack's own page.
How the score is built
Shrink · quantityCounts
Price per measure moved +20% between the earliest and latest pack on record.
Skimp · qualityNo data
No recipe change on record for this product.
Value Erosion Score 20/100 is scored on the one pillar we have data for, and labelled as such. How we score.
The receipts
- Apr 2023Pack20 bagsprice not on recordVerifiedthesun.co.uk
- Oct 2021Pack22 bagsprice not on recordVerifiedmirror.co.uk
- Jan 2021Pack24 bagsprice not on recordVerifiedmirror.co.uk
Sources
- Verifiedmirror.co.uk
- Verifiedthesun.co.uk